Words are a very powerful tool for communication. Readers form views and impressions of the organisation and the writer, and of the issue. So what you write must be clear, persuasive and effective. Your words must convey exactly what you mean to say so that the reader grasps it fully and easily, and there is no risk of misunderstanding or misinterpretation.

 

We set up Clarity The Word Factory to spread the power of good writing. Our mission is to help people develop the skill of writing effectively and help organisations present their written communications in the most effective way. We do so through our writing workshops and our writing and editing, and consultation services.